Client
Mercedes-Benz, Daimler

Agency / Concept / Design
Atelier Markgraph

Engineering / Construction
ExpoTec

Software Development
Kunst-Stoff / wirmachenbunt / Atelier Markgraph

Year
2013

Venue / Location
Geneva Motor Show, Auto Shanghai and IAA Frankfurt

Scope of Services
+ technical concept
+ production management
+ interaction / industrial design

Client
Mercedes-Benz, Daimler

Agency / Concept / Design
Atelier Markgraph

Engineering / Construction
ExpoTec

Software Development
Kunst-Stoff / wirmachenbunt / Atelier Markgraph

Year
2013

Venue / Location
Geneva Motor Show, Auto Shanghai and IAA Frankfurt

Scope of Services
+ technical concept
+ production management
+ interaction / industrial design

Interactive exhibit represented at Mercedes-Benz trade shows in 2013 (Geneva Motor Show, Auto Shanghai and IAA Frankfurt). 
 
The game station and music clip generator enables multiple users to co-create personalised clips from a set of sounds, visual elements and (last but not least) driving action on a virtual race track. The final clip can be uploaded and shared on social media platforms.

Independent interfaces for each user allow specific kind of playful interaction and participation – sound mixing, generation of visuals and driving the featured show car.

Photos:
Andreas Keller Fotografie

Video / Sound:
Atelier Markgraph / Loox TV / Marco Lehmann

Interactive exhibit represented at Mercedes-Benz trade shows in 2013 (Geneva Motor Show, Auto Shanghai and IAA Frankfurt). 
 
The game station and music clip generator enables multiple users to co-create personalised clips from a set of sounds, visual elements and (last but not least) driving action on a virtual race track. The final clip can be uploaded and shared on social media platforms.

Independent interfaces for each user allow specific kind of playful interaction and participation – sound mixing, generation of visuals and driving the featured show car.

Photos:
Andreas Keller Fotografie

Video / Sound:
Atelier Markgraph / Loox TV / Marco Lehmann