Interactive Robot Exhibits

Client
BMW

Communication & Design
Mutabor Design / Meso Digital Interieurs, Yellow Design, Schusterjungen und Hurenkinder

Engineering & Construction
MKT AG

Media systems & Software development:
Meso Digital Interieurs / MKT AG

Year
2011

Venue / Location
IAA 2011 / international trade shows

Scope of Services
(in permanent position @Mutabor)
+ technical planning
+ service specs and tender documents
+ support tendering process
+ support production process

Client
BMW

Communication & Design
Mutabor Design / Meso Digital Interieurs, Yellow Design, Schusterjungen und Hurenkinder

Engineering & Construction
MKT AG

Media systems & Software development:
Meso Digital Interieurs / MKT AG

Year
2011

Venue / Location
IAA 2011 / international trade shows

Scope of Services
(in permanent position @Mutabor)
+ technical planning
+ service specs and tender documents
+ support tendering process
+ support production process

At the IAA 2011 in Frankfurt BMW launched a set of interactive robotic exhibits to present and communicate company’s innovative automotive technologies and solutions. Housed in a glass showcase body each exhibit featured an individual cross media installation including an industrial robot which could be controlled by the user via a touchscreen interface.

As part of the Mutabor team we worked on the design of the basic showcase platform for the whole exhibition series as well as the technical concept and production of the exhibits BMW M, BMW Lines and BMW Individual.

Photos:
Meso Digital Interieurs

Videos:
Mutabor Design, Meso Digital Interieurs

Awards
German Design Award 2014, Special Mention
ADC Award 2013, Silver, Digital Media / Spatial
Red Dot Design Award 2012, Grand Prix, Communication Design
Designpreis Bundesrepublik Deutschland 2013, Nomination